Advancing Tobacco Prevention and Control: Progress, Challenges, and Opportunities
Wednesday, May 6
9:30 am – 10:15 am ET
Grand Ballroom
Tobacco prevention in the United States has made remarkable progress — but a rapidly changing nicotine marketplace and shrinking prevention infrastructure are creating new challenges that demand fresh strategies.
In this keynote, you’ll explore how the tobacco landscape is changing and what those changes mean for prevention and control efforts moving forward. Dr. Brian King will highlight emerging tobacco products, discuss policy and funding shifts, and examine the implications for public health.
You’ll leave with practical ideas for how public health leaders, advocates, and partners can strengthen tobacco prevention and control strategies.
Learning Outcomes
By the end of this session, participants will be able to:
- Describe current trends in tobacco and nicotine use and the scope of the tobacco use problem in the United States.
- Explain how changes in federal and state tobacco control infrastructure and funding influence tobacco prevention and control efforts.
- Identify strategies and actions that public health professionals and partners can implement to strengthen tobacco prevention and control efforts.

