Youth Prevention Messages That Increase Risk Perception: A New Messaging Framework
Traditional youth prevention campaigns often fail because they show unrelatable, exaggerated imagery that teens just ignore. In this keynote, Rescue Founder, President, and CEO Jeff Jordan introduces a new model for teen prevention campaigns grounded in research with thousands of teens across five states.
This keynote presents a new model for youth health communication grounded in real social contexts, emotional drivers, and the everyday situations where teens encounter risk. You will learn how to increase teens’ perception of risk, build credibility that resonates, and design messaging that stays with them “in the moment” a substance is offered, leading to healthier choices in real-time.
Learning Outcomes
By the end of this session, participants will be able to:
- Analyze limitations of traditional youth substance use prevention campaigns that rely on exaggerated or unrelatable messaging.
- Identify intervention strategies for developing prevention messaging that support healthier decision-making in real time situations where substances are offered.
- Evaluate research-informed factors that influence teen risk perception, including social context, emotional drivers, and peer dynamics.