Jeff Jordan

Jeff’s passion for social change began in high school, when he founded Rescue at age 17. While growing Rescue, Jeff studied marketing for his undergraduate degree and received a master’s in experimental psychology.

He has led the creation of over 200 behavior change programs across North America, tackling issues such as tobacco, obesity, and substance use. Rescue’s work includes the FDA’s first national tobacco prevention campaign for multicultural teens and its first LGBTQ+ young adult effort, as well as active contracts with over 45 states and local health departments. His behavior change strategies and approaches are published in dozens of research papers.