Session Info
Iwalani “Lani” Camacho, MBA
Senior Director Paid, Digital & Social Media, Fors Marsh
Lani Camacho has 19 years of experience in paid media strategy, planning, and buying experience. She has worked for brands such as T-Mobile, Toyota, and Lionsgate Entertainment. In addition, she worked at Fox Broadcasting launching hits shows such as Bob’s Burger, Empire, The X-Factor US, New Girl, and Glee.
For the last decade she has focused her career working on behavior change campaigns focusing on the Youth and Young Adults audience’s including FDA CTP’s The Real Cost Smokeless Tobacco campaign targeted to teens in C&D counties, CDC’s Free Minds campaign targeting the youth audience as well as SAMHSA 988 Suicide and Crisis Line campaign targeting teens and young adults to name a few.

